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The importance of national reputation |
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Since the advance of globalisation, national image and reputation have become ever more critical assets in the modern world. Attempts to enhance these assets are sometimes pursued by governments under the name of ‘nation branding’ – all too often a naive, ineffectual and wasteful application of commercial marketing techniques – and sometimes in a narrow and primitive form of public diplomacy. However, new forms of public diplomacy and a more sophisticated approach to nation branding or competitive identity can work together to help create prosperity, improve international relations and ultimately address some of the ‘grand challenges’ of our age.
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Last Updated on Monday, 23 February 2009 08:56 |
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Power and responsibility at work |
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Humans are social animals, spinning intricate webs of relationships with friends, colleagues, neighbours and enemies. These networks have always been with us, but the advance of networking technologies, changes to our interconnected economy and an altering job market have super-charged the power of networking, catapulting it to the heart of organisational thinking.
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Last Updated on Monday, 23 February 2009 08:57 |
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If It Is Globalisation, It Must Be Everybody's |
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Interview with Amartya Sen, Nobel economist
The "war on terror" is not everybody's language, nor for that matter is "globalisation", says Nobel Prize laureate Amartya Sen. Nor is anyone right to think that religious radicalism is really an Islamic problem, he says. Such views made Sen, an Indian, a natural choice to lead the Commonwealth Commission on Respect and Understanding in its search for civil paths to peace. The group's report titled "Civil Paths to Peace" was launched in London last week. That report was presented to Commonwealth Secretary-General Don McKinnon ahead of the Commonwealth Heads of Government Meeting in Ugandan capital Kampala Nov. 23-25, 2007. The report follows a mandate from Commonwealth Heads of Government to look into the causes of conflict, violence and extremism in the 53 members of the Commonwealth, the countries that once formed the British Empire.
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Last Updated on Monday, 23 February 2009 08:58 |
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